How to Build a Software Feature Faster?

Charvi Sharma
3 min readFeb 23, 2024

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In the dynamic realm of product management, the ability to expedite the development of software features is a critical skill that can define success in the ever-evolving tech landscape. As a product manager, navigating the delicate balance between speed and quality is a constant challenge. The pressure to swiftly respond to market demands, user expectations, and competitive forces requires a strategic and proactive approach.

Let’s explore how, as a product manager, you can lead your team in building software features quickly while maintaining a focus on delivering value and meeting user needs.

  1. Clear Requirements:

Before diving into development, ensure that you have crystal-clear requirements. Collaborate closely with stakeholders to understand their needs and expectations. Clear requirements eliminate ambiguity and set the stage for efficient development.

Example: If a customer commits to purchasing a software product with additional capabilities, suppose the task is to understand these commitments becomes crucial for fast-tracking relevant features

2. Prioritization:

Not all features created are equal. Prioritize features based on their impact on users and business goals. Focus on high-value features that align with the product roadmap and customer feedback.

Try to begin with understanding and defining the minimum viable version of the feature required for the timeline. Consider phasing out non-critical capabilities. Example: Suppose the task is to create a messaging app so prioritizing core messaging functionalities over secondary features like custom stickers ensures timely delivery of essential capabilities. I try to think around a few questions including:

  • Are we addressing actual needs or hypothetical ones?
  • What will be the impact on user experience if we only focus on primary functionalities first?

3. Reevaluate solution

After a thorough examination of the problem, similarly scrutinize the proposed solution to determine expedited development possibilities. Ask questions such as:

  • Is in-house development necessary, or would purchasing and integrating be more practical in the short and long term?
  • Can parallel development happen on a feature to reduce dependencies?
  • Are there existing solutions (for example reusable code) within the organization that, with modifications, can solve similar problems?
  • Does the feature require full functionality, or can certain elements be added later?

4. Improve planning process

Adopt agile methodologies such as Scrum or Kanban to break down the project into manageable sprints. Agile allows teams to respond to changes swiftly and promotes iterative development. This approach is effective in scenarios where market demands shift rapidly.

5. Continuous Feedback

Establish regular feedback loops with stakeholders and end-users to gather insights and validate assumptions. Incorporating feedback early and often ensures that the feature meets user expectations and aligns with business objectives.

Example: Conducting user testing sessions for the messaging feature prototype helps identify usability issues and preferences, guiding subsequent development iterations.

6. Collaborate and Leverage Cross-Functional Teams

Encourage collaboration among cross-functional teams with diverse skills. Teams working cohesively can address challenges more effectively and accelerate the development process.

Example: A Product Manager must create a culture of collaboration between developers, designers, and QA engineers. This collaborative effort resulted in a feature that seamlessly integrated with existing functionalities.

In conclusion, building software features faster requires a strategic approach that balances speed with quality. Product Managers who leverage clear communication, agile methodologies, and continuous collaboration can guide their teams to deliver exceptional results in record time. By adopting these practices, product development becomes a dynamic and efficient process, ensuring that software features meet both tight deadlines and high standards.

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